January 13, 2007
What! An Embryo is a Baby?
There is new advertising campaign that Burger King is running. They've taken the Helen Reddy song "I am Woman"and turned it into some kind of real-men-don't-eat-quiche-so-Hey!-let's-go-fatten-ourselves-up-on-processed-beef commercial.
I grew up in the 1970's when "woman power" and the ERA was at the forefront of just about everything. My mother was feminist. Consequently so were most of her friends. So the idea of taking this song and warping it like this is little disturbing to me. I grew up with the belief that woman were people.
It was really an anthem in a time when things were changing rapidly. Before the Christian coalition (or whatever they are calling themselves these days -Republicans? GOP? Doitourwayortheterroristswin.com?) started bombing abortion clinics and trying to push American back into some kind of Salem Witch Trial puritanism.
So while I understand the need for advertising to appeal to my age group and demographic I find the commercial pretty offensive. I'll file it under the "Who are the ad wizards that came up with that crap?"
I'll also avoid Burger King the way the athletic kid avoids picking the fat kid for his team.